Letter of AIPR Founder
Since COMPORT shpk was founded on 2003 as the very first PR consultancy
company in Albania, the achievements accomplished in the field of
public relations have been remarkable:
- I’ve witnessed and participated in new ways to prove
public relations’ impact on meaningful business outcomes
is stretching the conventional wisdom of what PR can and
cannot do…and it can do a lot.
- I’ve learned that the “speed of business” is no longer
a barrier for news and contextual news analysis: real-time
information and intelligence is now just a key-stroke away.
- I’ve noticed that not one week passed without some reference
to public relations research and evaluation in the major
PR trades which suggests that there’s growing momentum
in the profession for another level of professionalism
and optimism…
Measurement is transforming the public relations industry and extending
its reach beyond the marketing communications department and into
areas of general marketing, finance and administration, as corporations
begin to better understand the effects PR has on their overall organization.
New researches have proven beyond any doubt that PR's impact on
return on investment (ROI) remains crucial. Recent marketing research
showed also that the sales effects of the public relations efforts
last nearly twice as long and are far more cost effective than heavily-budgeted
TV advertising campaigns.
PR is seen as an attractive industry, ranking actually in the Western
Europe among new graduates’ top five career choices. The Albanian
Institute of Public Relations (AIPR) is proud to represent such an
industry, existing to set the highest standards of professionalism
and integrity within the profession.
The Institute’s objective is to establish growth for Albania’s PR
industry through knowledge acquisition, networking, and exchanging
of new ideas. The Institute continually strives to be the leading
regional PR organization that will not only project the profession
but also set industry standards and increase public recognition of
this profession.
The Institute welcomes people from diverse business backgrounds
to contribute to AIPR' strength and dynamism. Be part of our melting
pot of ideas.
With regards
Alban BALA
