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| Who’s fighting who on religious ground? |
By International Media
Pope Benedict XVI stepped into the volatile realm of religious violence Tuesday, warning that fanaticism was "contrary to God's nature" and quoting a historical criticism of Islam likely to inflame tensions in the Muslim world.
Read Full Story>>>
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| Cfare eshte Marketingu Guerril? |
Nga Jay Conrad Levinson
Libri i pare i Marketingut Guerril u botua nga Houghton Mifflin ne l984. Sot ekzistojne 35 volume ne 41 gjuhe dhe me teper se 14 miljon kopje jane shitur ne bote. Libri perdoret si material i nevojshem ne shume programe MBA anembane rruzullit.
Lexoje te Plote>>>
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Si Ndryshuan Shpenzimet per Reklama Sivjet ne USA?!
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Nga Nielsen Media Research
Shpenzimet e reklamave u rriten me 5.1 % ne gjysmen e pare te vitit ne mediat me te medha, bazuar ne nje shifer paraprake e nxjerr nga Nielsen Monitor-Plus, sherbimi i perndjekjes se reklamave i Nielsen Media Research.
Lexoje te Plote >>>
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What's That Smell ? |
By Suzanne Hoppough
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At Westin, it's white tea. In KB Toys, strawberry shortcake. If you have a brand, it better have a scent.
Read Full Story >>> |
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Ne vend te ideogramave japonese vetem marka dhe logo
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Nga Gjergj Dollani
Suedezi Philip Airosa vuri ne shitje lekuren e vet duke i ofruar mundesine kompanive te ndryshme te tatuojne ne trupin e tij logot e tyre!! Cmimi i 1 cm katror eshte 1.000$ dhe dimensioni minimal i tautazhit duhet te jete 4 cm, prandaj cdo kompani qe deshiron te beje kete lloj reklamimi duhet te investoj te pakten 4.000$ ne fushaten e re te body advertising. Lexoje te Plote>>>
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The Economist Permbyll Me Sukses Konferencen Ne Tirane
- AIPR(c) 2006
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Ne Konferencen e The Economist, Tryeza e Pare e Rrumbullaket e Biznesit me Qeverine Shqiptare qe u zhvillua ne daten 14 Shator 2006, Kryeministri Shqiptar Sali Berisha theksoj perkushtimin e qeverise se tij per ta kthyer Shqiperine ne nje vend sa me terheqes per investimet e huaja duke reformuar ne kete menyre administraten publike, duke reduktuar taksat dhe duke luftuar korrupsionin.
Nenad Pacek, Drejtor i Njesise Hulumtuese te The Economist per Europen Qendrore dhe Lindore, Lindjen e Mesme dhe Azine si dhe Drejtues i Praktikes Globale per Tryezat e Rrumbullakta me Qeverite, theksoi se: “ Ky sukses i shkelqyer i Konferences tregon nje interes ne rritje midis kompanive te huaja per Shqiperine”. Lexoje te Plote>>>
Read Full Story in English >>>
--------------------------------------------------------------------------------------------------------PR in the new Europe
By Alex Aiken*
Credibility is key. In the words of Margaret Thatcher’s former Press Secretary, Bernard Ingham; “A press spokesman is either a credible informant or he is nothing”. Dealing in facts, advocating a position, but telling the truth is essential to the credibility that builds long-term success.
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Strategy is essential to success. Know where you are, where you want to get to and then work out your route and tactics. In the words of Martin Luther King, planning to emancipate the southern States: “Keep your eyes on the prize”. Avoid at all costs the ‘Alice in Wonderland’ approach to strategy...
The typical adult is subject to 5,000 advertising messages a day. Not surprisingly the public are increasingly savvy at decoding messages. Advertising, supposedly the mother of PR is no longer building brands, it’s simply running faster, harder to maintain them. And the audience is becoming more sceptical of messages from the information professions – the media, PR and advertising.
Read Full Story>>>
About The AIPR
The development and progress of PR science in Albania
Promotion of the interdisciplinary nature of PR.
Study of PR and communication experience made in Albania and the Albanian territories in the Balkans.
Increase of PR capacities according to professional international standards.
Professional standardization of PR practice in the country.
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