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  Newsletter   Falkom
  Press Release: Gusht 21, 2006 Numer #38  
 

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Buy Results, Not Promises - Your Intial Deposit Matched to $100
Edhe çmimi një euro nuk mjafton...

nga Armand Shkullaku

Joshja e investitorëve të huaj me çmime simbolike, me krah të lirë pune, taksa të ulëta, etj ose aplikimi i të ashtuquajturave zona të lira ekonomike, është vetëm një element në thithjen e kapitalit ndërkombëtar. Për vende si Shqipëria nuk janë këto pengesat kryesore që e frenojnë biznesin e huaj të investojë  Lexoje te Plote >>>

The Culture of Translation

By Maria Rosa Menocal
Throughout medieval Europe Arabic had a far more powerful impact on the transformation and shaping of culture than most narratives of our history reveal. This was true not only in Spain, where Arabic was the lingua franca of educated people of all three religions for many centuries, but far beyond...

  Read full Story>>>

Prirjet e PR-it: Sfidat e Komunikimit ne 2006-ten

Nga PR Influence
Bleresit ( te dyja palet si konsumatoret ashtu edhe biznesi) jane te hutuar persa i perket zgjedhjes se produktit duke qene se bota eshte e mbushur me produkte qe nxjerrin ne pah perhere e me pak dallime

Lexoje te Plote >>>

Çfarë do vijë pas “Western Union”?

Nga Fatos Lubonja *

Sa herë takoj të huaj që më thonë se është hera e parë që e shkelin vendin, më vjen natyrshëm kërkesa: të lutem a mund të më thuash, mundësisht me një fjalë apo shprehje të vetme, përshtypjen që pate sapo u pe me Shqipërinë.

Lexoje te Plote >>>

The Unspoken Contract: How to Keep Your Audience Satisfied

By Scott Craig

What we don’t often realize, though, is that these kinds of unspoken expectations exist for our “customers” in the dramatic arts, too. Whether our audience members are paying ten dollars for tickets or just giving ten minutes of their hard-earned time on a Sunday morning, they expect certain things to be true when watching a performance. Read full Story>>>



 

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Shqiperia 1 Euro, Kusurin Mbaje

Nga Alban Bala - AIPR Editor (c) 2006

Ky titull nuk synon te zhvleresoje nismen e qeverise se re shqiptare, e cila ne kete hap eshte ndoshta e vonuar ne krahasim me shtete te tjera ne rajon. Oferta e qeverise “Shqiperia 1 Euro” ne lidhje me investimet e huaja i hap rrugen zgjerimit te rrethit te ndermarrjeve prodhuese ne vend, punesimit me te madh te shqiptareve, rritjes se kapaciteteve dhe know-how-it, rritjes se besueshmerise se Shqiperise ne arenen nderkombetare si treg dhe si mjedis ekonomik zhvillimi.


Por prapashtesa “Kusurin Mbaje” reflekton psikologjine se ciles i nenshtrohet shumica e qytetareve ne kete vend kur ka nevoje te bleje sherbime publike. Lexoje te Plote>>>
--------------------------------------------------------------------------------------------------------Marketing & PR: The Brave New Man
By PR INfluence July 2006

A survey in the US undertaken by public relations agency Ketchum delves in to the world of the Brave New Man, who they are and what it means for marketers.
So who is the Brave New Man (BNM)?  Research has revealed that the BNM spends a great deal of time on their physical appearance:

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  • Today, nearly the same percentage of men as women (70% vs. 83%) admit that is always or usually important to look one’s best.
  • One in four adult males admits he thinks about his appearance all or most of the time.

Survey results have indicated that the metro-sexual is here to stay. Today’s BNM has embraced the softer side of his personality and is redefining masculinity in all aspects of his life. Research undertaken showed that this redefinition crosses all generations, geographies and backgrounds. The message to marketers is clear, the BNM is looking for products, services and communications that appeal to his unique brand of masculinity, a man comfortable with his feminine side.                                                                                                 Read full Story >>>

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About The AIPR
The development and progress of PR science in Albania
Promotion of the interdisciplinary nature of PR.
Study of PR and communication experience made in Albania and the Albanian territories in the Balkans.
Increase of PR capacities according to professional international standards.
Professional standardization of PR practice in the country.


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