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Survey Shows U.S. Image Slipping
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By Kathleen Moor- RFERL
According to a new survey of public opinion in 15 countries across the world by the Pew Research Center, the United States' image in the world is slipping, and many people think the U.S. presence in Iraq is a greater threat to world peace than Iran.
Read full story >>>
Lexoje ne Shqip >>> |
| Strategjite e Marketingut kur produkti hyn me vonese ne treg |
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Nga Paul Christ
Avantazhi qe kane hyrjet e hershme (te quajtura ndonjehere si levizje te hershme) mund te kapercehet edhe nga firmat te cilat nuk hyjne deri sa te jete krijuar nje treg i zhvilluar.
Lexoje te Plote>>> |
Pese fjale qe kurre nuk duhen perdorur ne nje reklame
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Nga Steve McKee
Kerko ne Google termin “magic advertising words” (fjalet magjike te reklamave) dhe ne moment do te gjeni mbi 8 miljone rezultate.
Qe nga koha kur lindi marketingu, gjithmone kane dale eksperte qe deklarojne se kane zbuluar fjalet, qe do te zgjidhnin qeset e konsumatoreve.
Lexoje te Plote >>>
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Pipeline Diplomacy: The Clinton Administration's Fight for Baku-Ceyhan
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By Jofi Joseph – Case Study
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This is the first case study of Commercial Diplomacy that AIPR will introduce to its readers, following the interest expressed by many registered members of the "Next Level" ENewsletter.
Read full Case Study >>>
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PRESS RELEASE |
Integrated Marketing Communication for Behavioral Impact in Health and Social Development
Summer Course in New York
Organised by New York University in collaboration with the World Health Organization (WHO), this course focuses on strategic communication planning for behavioural impact in health and social development. Course Coordinator is Dr.Everold Hosein. Read full story >>> |
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The Kevin Costner Syndrome
By Dr.Everold Hosein (c) 2006,
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Most of our health managers (dedicated and earnest) and donors (generous and kind) working on Malaria, HIV/AIDS, Tuberculosis (MAT) are afflicted by a persistent case of the Kevin Costner Syndrome.
For those unfamiliar with the name, Kevin Costner is a famous Hollywood actor and film producer.
In his film "Field of Dreams", he plays the role of a farmer who has a dream that if he built a baseball field in his cornfield, these long dead baseball players will return to finish a famous baseball game that was not completed.
Laughed at by friends and family, he persisted in building the baseball field and his constant refrain was: "If you build it, they will come". And therein lies the Kevin Costner Syndrome. Read full Story>>>
-----------------------------------------------------------------------------------------------------HILLARY: Will she or won’t she?
By Holly Yeager - FT
And there is the possibility that, as the US contemplates its first female president, she will face other questions. Sure, some Republican women might be tempted to cross party lines to vote for a woman. But how many? Do those years as first lady really count as political experience?
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Some wanted her to run because they thought she would be a good senator. Others just wanted a Democrat who stood a chance against Rudolph Giuliani, the popular mayor of New York. "Well, if you don’t win, it would be a great race,” one New Yorker told her. “Thank you very much!” she squawked, her eyes wide open.
It wasn’t until a few months later that she decided to think about the race seriously, persuaded, she said - a bit too neatly to be the whole story - by a high school basketball player she met at the premiere of a television special about women in sports.
The young woman leaned down and whispered: “Dare to compete, Mrs Clinton. Dare to compete.” “I had spent so much of my adult life urging young women to be whatever they wanted to be, to do whatever they could do. To go to college. To run for office, to try out for this or that,” she said. “When this young woman said this to me, I thought, ‘I need to explore this, and really decide if it is something that I want to try.’”
Read full story>>>
About The AIPR
The development and progress of PR science in Albania
Promotion of the interdisciplinary nature of PR.
Study of PR and communication experience made in Albania and the Albanian territories in the Balkans.
Increase of PR capacities according to professional international standards.
Professional standardization of PR practice in the country.
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