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| A Discussion of Truth and Credibility in an Era of Disbelief |
By Chester Burger - Public Relations Counselor
In some situations, public relations programs may not be worth the effort or the expense, no matter how skillfully they're executed, simply because they can't and don't persuade.
Read full story >>> |
| EU Citizens Want One European Parliament Seat In Brussels |
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By By Penn, Schoen & Berland Associates
The European Parliament should have just one seat in Brussels, according to an EU-wide opinion poll commissioned by European Voice, the leading EU newspaper, and carried out by Penn, Schoen & Berland Associates (PSB), a research-based communications consu-lting firm owned by Burson-Marsteller. Read full story>>> |
Pse raportet e kerkimit te tregut jane te rendesishme
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Nga Ermal Meçaj -AIPR
Fjala e urte popullore “Mat 7 here dhe prit 1 here” eshte e vlefshme per te gjitha hapat e jetes se nje biznesi, qe nga ideja e krijimit te tij deri ne vleresimin e mundesive per zgjerim.Read full story >>>
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Dhuna Që Gjeneron Dhunë
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Nga Zekerija Ibrahimi
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*Ese mbi librin “Dhuna dhe qytetërimi perëndimor” i autorit Dr. Milazim Krasniqi
Read full story>>>
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Muslims in Europe? |
By Mirjam Ditrich
When Samuel Huntington first wrote, a decade ago, about a possible “clash of civilisations” between broadly Christian and Muslim states, societies and values as the new defining factor of world politics in the 21st century, criticism was swift and sharp from fellow academics as well as commentators and opinion leaders Read full story >>>
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Nje menyre si nuk behet Manaxhimi i Krizes…
Nga Alban Bala (c) 2006, AIPR News Editor
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Ekspertet e PR-it ne Shqiperi paten rastin kete jave te shohin nje ngjarje jo te zakonte per tregjet nacionale: sulmin e nje grupi shoqatash ndaj dy kompanive kryesore te telefonise celulare ne Shqiperi, AMC dhe Vodafone, te cilat akuzohen tashme prej disa muajsh se kane vendosur ne Shqiperi nje sistem tarifash disa here me te larta se ne vende te tjera te rajonit.
Per çudine e te gjithe specialisteve te PR-it askush nuk doli nga keto kompani qofte edhe per te bere nje koment mbi sulmin, i cili u kerkonte konsumatoreve ndeshkimin e kompanive me mosperdorim te sherbimit.
Organizatat jo qeveritare qe u perfshine ne kete ngjarje perdoren te gjitha mjetet e mundshme- deri edhe advertising- per te siguruar perfshirjen sa me te gjere te publikut ne kete aksion civil, aq sa nje miku im biznesmen thoshte me pas duke qeshur se reklamat e AMC-se apo Vodafone-it tani me shume i kujtonin thirrjen per te fikur celularin, sesa ftesen per ta perdorur ate. Lexoje te plote>>>
-----------------------------------------------------------------------------------------------------Is Public Relations Now Too Important To Be Left To Public Relations Professionals?
By Harold Burson – President i Burson Marsteller
In what more appropriate surroundings to start a speech by invoking the opening words of Charles Dickens’ novel “A Tale of Two Cities.” To say “it was the best of times” for public relations is, from my perspective, hardly too much of an exaggeration – even after three years in which the largest public relations firms have had little or no organic growth and client budgets were, at best, static.
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But it would be an oversight not to complete the Dickens observation that, in some respects, “it has been the worst of times” for public relations. But before telling you why I think as I do, I want you to know how I define the term “public relations.” I consider this necessary because “public relations” nowadays has come to have many different meanings – even among thosewhose titles bear the descriptor “public relations” or some comparable iteration thereof.
The simplest definition of public relations I know came from my departed friend, Denny Griswold, a wonderful quirky lady, the founder and long-time publisher of Public Relations News. Her business cards bore the words, “Public relations is doing good and getting credit for it.”
Read full story>>>
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About The AIPR
The development and progress of PR science in Albania
Promotion of the interdisciplinary nature of PR.
Study of PR and communication experience made in Albania and the Albanian territories in the Balkans.
Increase of PR capacities according to professional international standards.
Professional standardization of PR practice in the country.
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