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| Reklamat i dizajnon Konsumatori |
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Case Study
Nese do ishe nje vajze adoleshente e merakosur rreth aromes se trupit tend, cfare lloj reklame mund te te nxiste te dilje per te blere nje deodorant Ban? Kjo nuk eshte nje pyetje retorike- eshte pyetja qe Kao Corp., prodhues i Ban, eshte duke ia drejtuar drejtperdrejt vajzave dhe grave te reja per te krijuar reklamat qe duhet te shnderrohen ne blerje. Lexoje te plote>>> |
| Google blen 5% te AOL me 1 mld USD |
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Google Inc. ka rene dakort te paguaje 1 miljard dollare per te marre 5% aksione nga grupi i AOL, qe i perkasin kompanise Time Warner Inc., deklaruan te dyja mbremjen e se Martes.
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| 10 Arsye pse Strategjia e Marketingut duhet te perfshije Internetin |
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Duke marre parasysh faktin qe Interneti eshte perdorur prej marketereve qysh prej vitit 1994, ēdo organizate qe nuk ka nje strategji qe shfrytezon Internetin per marketing ka gjasa te jete duke bere nje gabim te madh. Ka te pakten 10 arsye qe e mbeshtesin kete...
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| Banka Boterore zhvillon Tregun e Punes |
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Thirrje per Projekte |
Banka Botėrore ka kėnaqėsinė tė bėjė thirrje pėr propozime nga Shqipėria, Bosnje-Hercegovina, Maqedonia dhe Serbia e Mali i Zi pėr konkursin e Panairit tė parė tė Ideve Krijuese tė Zhvillimit pėr Ballkanit Perėndimor me temė: Krijimi i vendeve tė punės pėrmes ideve novatore...
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| NJOFTIM SHTYPI |
Per here te pare prej 15 vitesh, qysh nga vendosja e ekonomise se tregut ne Shqiperi, kompanite shqiptare kane tani nje mjet te ri financiar per te plotesuar nevojat e tyre per makineri dhe paisje te reja permes Lizingut. Ky instrument i ri i lejon kompanite te rinovojne profilin e tyre teknologjik dhe te behen me konkuruese. Ato nuk kane nevoje ta paguajne makinerine qe ne fillim apo te plotesojne kerkesat e nje kredie bankare.
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Press Release in English>>> |
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UPS and Santa flying together this holiday season
Nga Alban Bala (c) 2005, AIPR News Editor
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Not only Santa and his Reindeers will be flying this end-of-the-year season to meet the children wishes. UPS the world leader carrier- has decided to fly also in a special schedule to meet their parents wishes and needs in Albania. UPS authorized dealer in Albania - United Transport (Uni-Trans) informed that a special charter aircraft arrived in Albania on Thursday to help meet customer demand during this holiday season.
Majd Nuri Shafiq CEO of Uni Trans told the paper that when people have a dream, our dream is to work and make it become true. When you receive something from someone whos dear to you, isnt that the most beautiful gift? . In fact UPS expects to top 100 million online package tracking requests during its upcoming holiday Peak Week - Dec. 19-23. That will be a new milestone and a huge jump from a decade ago, when a then-astounding 100,000 UPS package tracking requests were registered on the Web for an entire month. Read the article>>> Lexoje te plote ne Shqip>>> ************************************************************************************
Markat kane vdekur...
ka ardhur koha e Simboleve te Pasionit
nga Gjergj Dollani
Jo, jo, ..mos grisni ende letrat zyrtare qe kane te printuara marken e kompanise suaj. Seshte e thene as te hiqni marken qe keni vene ne krye te qendres se biznesit. Nuk po afrohet apokalizmi i marketingut te sotem, por ka ardhur koha ti shohim me nje sy tjeter produktet dhe bizneset qe manaxhojme.
Ēdo te thote Simbole Pasioni? Ēfare ndryshimi kane keto te fundit nga Markat? Nga ana vizuale ska asnje ndryshim, por menyra si perceptohen eshte krejtesisht e ndryshme. Simboli i Pasionit eshte evolimi natyral i produktit.
Ne fillim kishte vetem produkte: sepate, mburoje, qyp, etj. Zhvillimi i njerezimit dhe aftesive artizanale solli krijimin e shenjave dalluese qe tregojne se ku eshte bere produkti. Keto shenja vihen re qysh ne qeramikat e zbuluara nga koha e Mesopotamise, rreth 3000 vjet me pare.
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Evolimi i biznesit dhe globalizimi i koheve tona solli markat. Keto te fundit permbledhin te gjithe informacionin e nje produkti. Kur nje shok apo shoqe te thote qe ka blere nje Fiat Panda, ti menjehere e kupton qe behet fjale per nje makine Italiane, te vogel, relativisht te lire, pra nje makine per nje student apo person qe e perdor makinen vetem per transport nga puna/shkolla ne shtepi.. Kur shoku/shoqja te thote qe ka blere nje BMW te tipit M5, menjehere e kupton qe behet fjale per nje makine Gjermane, te shtrenjte dhe te shpejt. Ndersa Simbolet e Pasionit behen pjese organike e jetes se perditshme te nje komuniteti... Lexoje te plote>>>
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About The AIPR
The development and progress of PR science in Albania
Promotion of the interdisciplinary nature of PR.
Study of PR and communication experience made in Albania and the Albanian territories in the Balkans.
Increase of PR capacities according to professional international standards.
Professional standardization of PR practice in the country.
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